Privacy policy

Effective Date: 3 June 2026
Last updated: 30 August 2026

At I Heato ("we," "us," or "our"), protecting your privacy and managing your personal information is a priority. This Privacy Policy outlines how we collect, use, share, and safeguard your personal details when you access our storefront or purchase our custom-printed apparel and digital-print garments.

Our practices align with relevant data protection standards for the Australian market. By interacting with our digital storefront, you consent to the data collection and processing methods described in this policy.

1. CATEGORIES OF PERSONAL INFORMATION WE COLLECT

Personal information refers to data that identifies you or can reasonably determine your identity. Depending on your interactions with our store, we may collect:

Identity & Contact Details: Your full name, billing address, delivery address, email, and telephone number.
Account Credentials: Usernames, encrypted passwords, and account preferences (if you create a registered profile).
Purchase & Transaction Records: Information about products browsed, items added to cart, orders fulfilled, returns processed, or transaction history.
Customer Correspondence: Records of support inquiries, emails, feedback forms, or service requests.
Technical & Device Metrics: IP addresses, browser specifications, operating system identifiers, and navigation patterns.

We do not collect sensitive personal information (such as health data, political opinions, or biometric data), nor do we use automated profiling systems that generate legal effects.

2. FINANCIAL DATA EXCLUDED FROM COLLECTION

We do not capture, store, or process your credit card, debit card, or banking details. All transactions are routed exclusively through reputable and secure third-party payment gateways (such as PayPal). Your sensitive payment data is processed directly by these providers using encrypted security infrastructure and is never stored on our servers.

3. CHANNELS OF DATA COLLECTION

We collect personal information through three primary channels:

Direct Submissions: Provided when you complete a checkout, create an account, or contact our support team.
Automated Technologies: Collected via cookies, pixels, and tracking scripts as you browse our storefront.
Third-Party Partners: Information received from payment processors (to verify payments) or logistics providers regarding delivery updates.

4. USE OF YOUR DATA

We use your personal information for operational purposes, including:
  • Processing and fulfilling your custom-printed and standard apparel orders
  • Managing customer service, order updates, delivery notifications, and return requests
  • Improving website functionality and the shopping experience
  • Preventing fraudulent activity and maintaining store security
  • Complying with legal and regulatory reporting obligations
We do not sell your personal information to third-party brokers for marketing purposes.

5. DISCLOSURE OF PERSONAL INFORMATION

Where necessary to fulfill our obligations, we share relevant information with:

Payment Processors: To complete secure financial transactions.
Logistics Providers: To deliver orders within Australia.
IT & Infrastructure Hosts: To provide website hosting, cloud storage, email services, and analytics tools.
Regulatory & Legal Entities: When required by law or to protect our legitimate business interests.

We do not share your personal information with third parties for their independent marketing purposes.

6. YOUR DATA RIGHTS

In accordance with the Australian Privacy Principles (APPs) under the Privacy Act 1988, we respect your data rights:

Right to Access: You may request a copy of the personal information we hold about you.
Right to Correction: If your data is inaccurate or incomplete, you may request an update.
Right to Erasure / Account Deletion: You may request deletion of your account, subject to legal retention requirements for tax or financial records.

To exercise these rights, contact us at support@iheato.com with "Privacy Request" in the subject line. We will verify your identity and process your request within 30 calendar days.

For any inquiries or concerns, we kindly ask that you contact us via email at support@iheato.com first. Our team will respond within 1 to 2 business days.

7. GLOBAL PRIVACY CONTROLS

Our system recognizes automated browser privacy indicators, including Global Privacy Control (GPC) signals. When a verified preference signal is detected, our system limits background tracking to respect your choice.

8. TRANSPARENCY AND DESIGN PRACTICES

We aim to avoid deceptive interface designs. We strive to support a transparent experience where:
  • Opt-out options are presented with similar prominence to opt-in preferences
  • Consent prompts use clear language
  • Withdrawing consent is as straightforward as providing it

9. EXTERNAL LINKS

Our storefront contains links to third-party services (such as payment platforms). We do not control the data practices of external sites and recommend reviewing their privacy policies.

10. PROTECTION OF MINORS

Our website and products are intended for individuals aged 18 and above (or under adult supervision). We do not knowingly collect personal information from minors or children under 16. If you believe a minor has provided personal information to us, contact us promptly so we can remove the records.

11. SECURITY AND DATA RETENTION

Data Security: We use administrative and technical measures to protect your information. However, no digital transmission over the internet is entirely secure.
Retention Periods: We delete or anonymize personal data when it is no longer needed or after legal retention periods:
Transaction & Purchase Records: Retained for 5 years for tax and customs reporting.
Customer Support Logs: Archived for 2 years for service consistency.
User Account Data: Kept active until a deletion request is submitted.
Web Traffic Metrics: Expired after 12 months.

12. CROSS-BORDER DATA TRANSFERS

To manage our storefront operations, system infrastructure, and order fulfillment, your information may be processed through secure global cloud servers and authorized service partners. We enforce strict contractual and technical safeguards to ensure your data remains protected in compliance with Australian privacy standards.

13. POLICY UPDATES

We may update this Privacy Policy to reflect regulatory changes. Updated versions are posted on this page with a revised date. For significant changes, we may provide notice through our storefront or email to registered accounts.

14. RELATED POLICIES

For a complete understanding of your customer experience, we recommend reviewing this policy alongside:

Returns & Refund Policy: Details our 30-day return window for unprinted inventory, return procedures, and exclusions for custom products.
Shipping Policy: Outlines delivery timelines across Australia, tracking information, and shipping costs.

15. CONTACT INFORMATION

For privacy inquiries, data requests, or complaints regarding our data practices, please contact us:
  • Digital Storefront: I Heato
  • Phone: +61 480 899 605
  • Inquiry Email: support@iheato.com
  • China Manufacturing Headquarters: Shangrao Hewu Garment Co., Ltd.
  • China Factory Address: No. 411, Building 11, Digital E-commerce Industrial Park, Yanshan County Industrial Park, Shangrao City, Jiangxi Province, 334500, China

  • Operational Hours: Monday through Friday, 9:00 AM – 5:00 PM AET — Closed on weekends and official statutory holidays.

— The I Heato Team